Strategic Marketing January 02, 2020By: Elizabeth Waickman

Content marketing, when done right, can improve and enhance brand reputation, awareness, and loyalty – and, most importantly, it’s a powerful tool that can attract leads and drive conversions. 

A vast majority of your audience is already online, so it makes sense to reach them where they are–and content marketing does just that. Your content marketing strategy will attract more organic traffic for your website, helps in generating more leads, and allows your sales team to identify qualified leads, follow up, and execute deals swiftly. Businesses that implement content marketing have a conversion rate of six times higher than those that don’t.

Content marketing is no longer an option. It’s a necessity for modern businesses to survive and thrive. 

When blogging is part of your content marketing plan (and it should be), niche-specific posts that are clear, consistent, and content-rich can bring in targeted traffic that can lead to conversions. The key is to be consistent in your posts in theme, tone, topics, and scheduling. About 60% of marketers create at least one post a day, but what’s most important is developing a schedule you know you can stick with. If a realistic blogging schedule is one that has you publishing new content twice a week, once a week, or once a month, that consistency is more important to establish and maintain than setting a baseline that you know is not achievable or sustainable. 

The formula is pretty simple: The more you post, the more value you will provide to readers, which will keep them coming back to your website. Then, you can promote that content or repurpose it on social media channels, through digital advertising, via a newsletter, and wherever and however else you can reach new and existing audiences.

Whether your business is established and already has a core following or whether it is new, meets a gap in the market, and their target audience has no clue of its existence.

Creating meaningful content that is directly related to a customer’s needs, and that defines how your specific product or service can fulfill it, you can spread awareness to new audiences and better engage your existing customers.

And, if you still need more blogging buy-in: 84% of online buyers have bought products based on what they read on blogs.

Effective content strategy means you are providing value to your readers. Creating quality content that generates leads and drives conversions requires you to write for what audiences are actively searching for, and how your product or service can address their needs and concerns. It’s not about writing about what interests or pertains to you. 

Content marketing is about more than blogging, though. It is about finding people who are searching for your products and services and how you can address their concerns. Keyword tools like Google Search Suggestions, Answer the Public, or any free will help you populate your content with the right words and phrases to help guide the right people to your content. 

This year, about 85% of people will conduct their buying process on their own accord by using information available on the internet, such as blogs, customer reviews, videos, and other forms of content. By continuously publishing relevant content and inviting customers to read it via email marketing, push notifications, and social media, you can keep your audiences and potential buyers informed and engaged while building long term relationships with them.

If your content is valuable, your current and potential customers will keep coming back, as well as promote your business by sharing your content on social media and through word of mouth.

Continuously publishing content has many short- and long-term benefits, keeping in mind that your content should be relevant and high quality.

It’s also essential to optimize your content through on- and off-page SEO best practices. Optimizing for SEO will not only help you rank higher on the search engine results pages (SERPs), but it will also lead to more clicks and organic traffic. Getting your content on the first page of Google search results can capture 71% of search traffic clicks–and can even go as high as 92%.

Overall, a good content strategy catches the attention of your key audiences, raises their interest, and encourages them to take action. Regularly publishing engaging, unique, and valuable content will boost your brand’s image and credibility. Eventually, you’ll be able to position yourself as an industry thought leader – one people know they can turn to for an expert opinion. Ready for a content marketing strategy that will sell your products and services to the right audiences? Contact the experts at C-leveled to get started.