The creation of your Facebook Business Page is not a difficult task at all. You probably have all the material and information that you need, such as text, photos, and ideas to build your brand’s Facebook Business Page.
If you are wondering if it will help your business, consider the fact that over 2.5 billion people log on Facebook every month. Additionally, over 140 million businesses have Facebook Business Pages already.
Seven Steps to Create Your Facebook Business Page
Let’s dive right into how you can create an effective Facebook Business Page. Just follow seven simple steps and launch your brand on the world’s number one social media platform.
Step 1: Sign up
Once you have logged into Facebook, you will want to navigate to Facebook’s page creation link in the blue toolbar at the top of the page. Next, select the page type, brand or business, or community or public figure. In this case, choose business or brand and click on “Get Started.” The next step is to enter your Page name, most likely this will be your business name, and the page category.
Enter the category by typing a word or two to describe the nature of your business. Once you have chosen the category, it will ask you to enter your phone number and address along with the city and state from where you will be operating.
Step 2: Add Pictures
Here you will upload a cover image for your business page, and you need to create an excellent first visual impression. Make sure to choose wisely; you will want to have a cover photo that aligns with your business and is easily identifiable with your current brand.
Step 3: Create your username
The third step will be to create a user name, also known as your vanity URL. You will use this URL to link people to your Facebook page. A username can be 50 characters long.
Step 4: Add your business details
Facebook is one of the very first social media platforms a consumer goes to get any information about a business. The more business details you put in, the better! Follow these steps to enter the details about your business.
- Click on ‘Edit Page Info’ from the top menu.
- Enter a short description of a maximum of 255 characters.
- Add additional categories if you want, you can have up to three categories, make sure to list your main category first.
- Enter your public contact information, such as website, email, and phone numbers.
- Enter the location of your physical store or office (if you have any) or enter your location on the map.
- You will want to add your business days and hours, so users know the best time to contact you.
- Click ‘Save’ once you are satisfied with the information.
Step 5: Tell your story
In this section of Facebook Business Page, you can add a longer business description. You can access it clicking on ‘See more’ on the left menu. Click on ‘About’ and then click on ‘Our Story’ on the right-hand side.
Step 6: Create your first post
Always remember to post some valuable content before you start sending your invitation requests to people. You can either write an original post or share relevant content from different market leaders.
Step 7: Publish your page and invite an audience
Finally, your Facebook Business Page is ready to represent your business and attract potential consumers and let your fans interact with you. All you need to do now is to hit the green button saying ‘Publish Page’ from the menu on the left.
If you need help creating or maintaining your Facebook, or other social media profiles, contact our team. We’re here to discuss what channels make sense for your business and create a strategy to increase your business visibility.