Rebranding your business is a unique opportunity to debut a fresh look, while still maintaining the positive elements of your brand that resonate with your customers and set you apart from your competition. How you approach rebranding can really make or break your business.
A successful rebrand is not as simple as deciding you need a change and then modifying your logo and updating your website. This is usually what people first think of when they hear “rebranding,” and while they are important components, they are parts of a larger process. The less apparent parts of the process are where you need to start in order to ensure long-term success. This includes customer research, stakeholder buy-in, launch plans, and ensuring a plan for consistency in all aspects of your business.
The entire process is a lot to think about! …But, considering all of these elements ensures you are moving toward a successful rebrand and avoiding making changes that could be unnecessary, or even backfire on your businesses.
Let us help you take you through the first, important steps of rebranding with confidence.
What to Know Before Starting a Rebrand
The critical first step in rebranding your company is extensive research and planning. Before you do anything else, you need a full understanding of your existing brand and how it lands with your customers and your market. You might think you know your brand like the back of your hand, but you might be surprised by some of the results your research yields.
Then, a brand identity assessment will give you a comprehensive understanding of exactly what elements need to be changed so you can make the most of your resources and retain the parts of your identity that are core to your company and actively helping you reach your goals.
We know this is a process that can feel overwhelming, especially when you’re in the business of well, your business. Choosing a trusted partner to guide you through the process and execute your vision is another vital step in these critical beginning stages.
At C-leveled, our team of branding experts will work with you to research everything from your ideal customers’ wants and needs to what assets you should carry forward. Our rebranding process always begins with an audit, where we review current performance and goals, as well as provide in-depth analysis. We then do a deep dive into your market and evaluate how your competitors are faring to ensure that your branding keeps you unique and competitive.
We are happy to lend our rebranding expertise to your business. Download our ebook, The Strategic Guide to Rebranding Success, then contact C-leveled to discuss the potential of rebranding and how we can get you started.