Marketing April 01, 2020By: Denise DeSimone

Businesses around the world are constantly seeking new ways to gain advantages in healthy, everyday competitive landscapes. That’s why outsourcing is nothing new. Offloading supporting tasks for various reasons, including reduced costs and increased expertise and efficiency, makes business sense.

Now though, as businesses deal with COVID-19 and wait to see what the short- and long-term effects will hold, it may seem like a prudent financial move to pull outsourced marketing and other outsourced services in-house–or to cut them entirely. We’re here to tell you: Resist the urge to curb or cut your marketing! Your business cannot afford to lose the expertise or momentum. 

There are incredible benefits to outsourcing your marketing activities, especially now. First and foremost, you’re the expert in what you do for a reason–so why wouldn’t you leverage professional expertise to manage your marketing efforts? Most importantly, with a professional marketing team, businesses can hold onto customers in a time of crisis, expand digital footprints, position brands, and explore ways to increase sales and revenue for once COVID-19 passes.

Gain Expert Insights

A marketing agency employs experienced professionals who possess the expertise, insights, and creative energy to develop successful, personalized marketing strategies and approaches that will best position your business and your brand. Again, you’re the expert in what you do…so let the experts handle your marketing.

Save Time And Money

Hiring or training internal teams is not a cost-effective solution and can absorb most of the company’s resources. You could wait for the right hire, or for the right internal employee or team to become productive, or you could deploy experienced professionals immediately to drive strategy, implementation, and results for your business.

Identify Better Communication Channels

Your outsourced marketing team will identify key marketing channels that not only increase your exposure but also provide you with opportunities to connect and engage with your customers. They can come up with a strategy to keep your products and services top-of-mind and aligned with your consumers’ preferred communication channels.

Access to New Growth Opportunities

While you’re wondering which platform offers the maximum ROI, where your target audiences are spending their time, and what upcoming marketing trends you need to capitalize on–a marketing team inherently has the right tools, resources, knowledge, and experience to promote your business, attract new customers, and open up new channels for growth.  

Integrate the Latest Technology

An agency makes use of the latest innovations and tools for marketing, and they are already equipped with software and resources for data analysis, market segmentation, strategy, and more. Instead of allocating a separate budget to improve your company’s marketing department and expand your resources, you can outsource these initiatives to a dedicated and experienced team, with the advanced tools, knowledge, and the latest technology you need. 

Reduce the Workload of Internal Teams

Now more than ever, you need your employees to focus on the company’s day-to-day operations and broader objectives. With outsourced marketing, your internal teams can focus on your most essential business, while you leave the strategic marketing to the experts. 

Outsourcing your marketing is your best pathway to achieve business goals in today’s competitive landscape–and to maintain the momentum you’ve built up to this point. You need a strategic marketing partner now more than ever, so you can keep your relationships with the customers you have and create opportunities to grow. Most importantly, you can’t afford to sit back and wait for this crisis to pass.  Let’s talk about what makes sense for sustaining your business now and in the future. Our entire team at C-leveled is maintaining business as usual, so you that can too. Contact us anytime.