Marketing Social Media November 15, 2012

How to Leverage Social Media For Small Business

Why Social Media for Small Business Matters

Individual social networking platforms may come and go but social media as a whole is here to stay. Social media provides a captive audience of customers for your small business. Worldwide, 62% of adults use social media. That figure does not include the...

Marketing November 01, 2012

Cultivating a Brand Identity in the Digital Marketing Age

Employ Online and Mobile Marketing Techniques Thoughtfully

These days, everyone is jumping into the online and mobile marketing bandwagon but not everyone is doing so carefully or professionally, negatively impacting their brand identity. If your digital marketing efforts look amateurish then...

Leadership September 26, 2012

What You Don’t Know About Your Small business Metrics Will Hurt You

We all know the cliche of ‘what you don’t know won’t hurt you’ and while that may be true in some cases, in the world of small business, nothing could be further from the truth. Monitoring business metrics is crucial to your success. Without it you cannot make progress because you don’t know where...

Twitter Marketing Facebook Mobile September 05, 2012

Marketing Trends

Having successful, meaningful, profitable marketing strategies is something that a lot of companies struggle to do. There is a very delicate balance between too much and too little when it comes to touch points with a consumer.

Leadership January 10, 2012

No This Is Not Another Steve Jobs Tribute

Don’t forget the customer experience.

Whether you’re a Macintosh fan or not, the technology world has lost a very significant player. No this is not going to be another “how great Steve Jobs was article” but what it is going to be is another “don’t forget the customer experience” article.  What I...