Did you know that social media has a pivotal effect on search engine optimization? Social media, with the help of Google, is virtually dismantling off-page SEO strategies and taking optimization back to it’s core where content and engagement rule and black...
Individual social networking platforms may come and go but social media as a whole is here to stay. Social media provides a captive audience of customers for your small business. Worldwide, 62% of adults use social media. That figure does not include the...
These days, everyone is jumping into the online and mobile marketing bandwagon but not everyone is doing so carefully or professionally, negatively impacting their brand identity. If your digital marketing efforts look amateurish then...
We all know the cliche of ‘what you don’t know won’t hurt you’ and while that may be true in some cases, in the world of small business, nothing could be further from the truth. Monitoring business metrics is crucial to your success. Without it you cannot make progress because you don’t know where...
Having successful, meaningful, profitable marketing strategies is something that a lot of companies struggle to do. There is a very delicate balance between too much and too little when it comes to touch points with a consumer.
Whether you’re a Macintosh fan or not, the technology world has lost a very significant player. No this is not going to be another “how great Steve Jobs was article” but what it is going to be is another “don’t forget the customer experience” article. What I...
