Strategic Marketing January 21, 2020

SEO and Content Marketing: A Perfect Match

The best content marketers measure engagement, conversions, and traffic to ensure that people are seeing and engaging with their content. And all that hard work is worth it–because 95% of searchers only look at the first page of search results to find what they’re looking for. Optimizing...

Strategic Marketing January 16, 2020

6 Types of Content Marketing You Need

Content marketing is quite possibly the most potent modern-day digital marketing strategy. And that’s not just our bias talking! 91% of B2B digital marketers deploy content marketing strategies to reach prospects and customers, and 86% of B2C marketers believe content marketing is a critical...

Strategic Marketing January 14, 2020

The Digital Marketing Lowdown: What You Need To Know

Many businesses trust forms of traditional advertising to bring in leads and sales, such as print ads, mailers, billboards, and more. But to get the best bang for your marketing bucks, digital marketing is an essential tool that helps businesses reach their audience in ways that are more...

Strategic Marketing January 09, 2020

Why Inbound Marketing Works

Modern-day marketing means you can’t just create a website and wait for the traffic to pour in and the sales to go through the roof. Instead, you have to invest a considerable amount of time and resources in developing an inbound marketing strategy to enhance your digital footprint. When inbound...

Strategic Marketing January 07, 2020

The Breakdown: Measuring Strategic Marketing ROI

Businesses are spending a lot of money on their strategic marketing. Global spending is estimated at around $2.1 trillion for 2019, up from $1.6 trillion in 2014. But how do you know when and if this money is well spent?

Strategic Marketing January 02, 2020

How And Why Content Marketing Is Changing The Game

Content marketing, when done right, can improve and enhance brand reputation, awareness, and loyalty – and, most importantly, it’s a powerful tool that can attract leads and drive conversions. 

Strategic Marketing December 19, 2019

How to Bring Inbound Marketing In-House

Businesses today are increasingly adopting inbound marketing as their primary strategy for finding better prospects. Using highly-personalized messages to engage customers not only results in increased sales and greater brand recognition, but it also delivers better results than traditional...

Strategic Marketing December 17, 2019

Why you need advertising as part of your strategic marketing plan

Strategic marketing and advertising plans spell out the way a company intends to approach marketing and branding, achieve goals and objectives, engage with audiences, and handle any challenges or obstacles along the way.

Strategic Marketing December 12, 2019

In’s and Out’s of Inbound and Outbound Marketing

There’s a lot of competition in the marketplace. The average person is exposed to nearly 5,000 advertising messages every day, including everything from television advertisements to billboards, as well as radio spots and targeted online and social media advertising. Marketers are worried about...

Strategic Marketing December 10, 2019

Critical Components Of Strategic Marketing You Need To Know

A well-planned strategic marketing blueprint is every organization’s path to success. As the reference point for all of your marketing efforts, the plan touches upon the key components that are required to formulate a strategy that creates brand awareness, evokes demand for your product, and...