Trying to run your business as usual while keeping up with a comprehensive marketing strategy is admirable, but it isn’t without challenges. You may run into challenges such as keeping up with the latest digital marketing and social trends. Or, operational issues, recruiting and retaining the right talent, determining the right technology supports, and balancing your budget, are areas that can rear their head and seem like they’re out to derail your efforts intentionally.
Read through some of the most common marketing challenges we’ve helped our clients work through, so you can be pro-active in implementing solutions.
Generating New Leads & Increasing Traffic
According to Hubspot, lead generation is one of the top marketing challenges faced by businesses.
One way to tackle lead generation challenges is by creating demand and interest through the right kinds of content, publishing it for the right audiences, and pushing it out in the right ways. That starts with thoroughly researching and understanding your target audiences, so you know how they prefer to engage with branded content.
Dedicate attention and effort to improving the quality and reach of your content to grow leads and drive traffic to your website and marketing channels.
Balancing Your Marketing Budget & Calculating ROI
Balancing your marketing budget is another common challenge area. Struggling to acquire the resources for a budget that fully covers your advertising costs is an area that businesses of all sizes often face.
Marketers who are confident of their strategies, whether focusing on inbound marketing, outbound marketing, or a combination of the two, are two times more likely to secure a higher budget. This also includes carefully calculating the expected ROI of each campaign.
Attracting The Wrong Customers
If your website analytics are reflecting high bounce rates or low engagement, you need to evaluate if you are marketing to and attracting the wrong types of customers for your business.
Your marketing has to focus on potential customers who are genuinely interested in the products you’re offering. Otherwise, you’re wasting your efforts, resources, time, and budget.
Constructing a customer profile and a detailed buyer persona can help tackle this marketing mismatch. Organizations use buyer personas to understand the right fit for their product or services among different consumer groups. Buyer personas take into account demographics such as age, location, gender, occupation, and psychographics like dislikes, likes, and purchase intentions, so you have the inside scoop on who your ideal audiences are and what they want and need from you.
Standing Out From The Competition
Even if you have a unique value proposition or product, you’re bound to face at least a few competitors. Competition can be frustrating, but consider this; a stream of competitors means there is a strong demand for your product in the marketplace.
Remember that your customer is an individual, so understanding and appealing to their unique needs is a key way to differentiate yourself from competitors. How you differentiate yourself should always be and feel customer-centric. Focus on researching shopping habits and social media, as well as other ways they spend their time and make buying decisions. Getting to know what your customers are talking about and how they view your brand can help you find market gaps and improve your products and your product marketing.
Mixing Up Your Marketing Mix
If you are finding it challenging to increase your reach or generate leads through traditional outbound campaigns, it might be time to mix it up a little.
While outbound marketing is certainly effective, there is no doubt that businesses can come across as pushy and unwelcome with these tactics. And so, by adopting a hybrid approach with both inbound and outbound methods, marketers can easily form a relationship with customers through social media, content creation, emails, videos, and more.
Marketing can be challenging. The good news is that you don’t have to take all of this on all on your own. At C-leveled, our friendly strategic marketing experts are ready to work with you to help you sell who you are to your customers, so you sell more of your products and services to the right audiences.
Contact us today to learn more about what strategic marketing can do for your brand, to talk about your business’s marketing challenges, or just to say hey!