With digital advertising goal, measuring your return on investment, or ROI, can be tricky. You want to measure impressions and brand awareness, so this process isn’t as clear-cut as straight-up sales and numbers. In this case, ROI is not the most effective formula for getting a solid gauge of...

When you create a landing page for a specific product or service of your brand, you only have a few seconds to make a good impression—just as you do on your full website. And every second counts. Here are a few ways to transform a landing page from ‘meh’ to magnificent.

Social media advertising is a great way to reach target markets and meet your consumers (new and existing) where they are. With the multitude of platforms available for social advertising, differentiating between each is a vital component to your campaign’s success.

When visitors come to your website, how many do you think will actually convert to customers after their first visit? The numbers may shock you. Only two percent of visitors convert right away. That leaves 98 percent of shoppers leaving your website without making a purchase.

You only have to pull out your smartphone and do a quick search on “the printing press” to get an idea (in seconds) of how much and how far technology has evolved. Advertisers, too, have had to evolve with technology so that their messages remain relevant and continue to reach their audiences.

Americans spend almost a full day—23.6 hours—online per week, spending most of that time on social media (Youtube, Facebook, and Instagram lead the way in user numbers). With advertising spending on social media set to increase by 71 percent within the next five years, it proves that social...

E-commerce advertising means you don’t have to solely rely on bricks and mortar to bring customers into your business. With the right strategies and the right implementation, you can effectively market your products and services digitally via your virtual storefront.

Most businesses aren’t in the business of advertising. Even when if you think you can hack it, this is an area that is best handled by the experts. Just as you might outsource other functions of your business, it makes sense to delegate advertising to an agency that is experienced in advertising...

If you need someone you live with to buy more milk, you probably don’t leave a note on the refrigerator door anymore. You send a text. Because people don’t carry refrigerators with them wherever they go.

If you’re trying to raise brand awareness or increase revenue for your business but find yourself challenged by resources, the best way to get the most out of your advertising budget is to optimize your ad copy.