Advertising August 01, 2019

Digital Advertising: What is ROAS and How is It Calculated?

With digital advertising goal, measuring your return on investment, or ROI, can be tricky. You want to measure impressions and brand awareness, so this process isn’t as clear-cut as straight-up sales and numbers. In this case, ROI is not the most effective formula for getting a solid gauge of...

FULL STORY
Advertising July 30, 2019

The Must-Have Elements of an Effective Landing Page

When you create a landing page for a specific product or service of your brand, you only have a few seconds to make a good impression—just as you do on your full website. And every second counts. Here are a few ways to transform a landing page from ‘meh’ to magnificent.

FULL STORY
Advertising July 25, 2019

How Does Instagram Advertising Differ from Other Platforms?

Social media advertising is a great way to reach target markets and meet your consumers (new and existing) where they are. With the multitude of platforms available for social advertising, differentiating between each is a vital component to your campaign’s success.

FULL STORY
Advertising July 23, 2019

How Do Retargeting Ads Work and Are They Effective?

When visitors come to your website, how many do you think will actually convert to customers after their first visit? The numbers may shock you. Only two percent of visitors convert right away. That leaves 98 percent of shoppers leaving your website without making a purchase.

FULL STORY
Advertising July 19, 2019

History of Advertising: How Has Advertising Changed Over Time?

You only have to pull out your smartphone and do a quick search on “the printing press” to get an idea (in seconds) of how much and how far technology has evolved. Advertisers, too, have had to evolve with technology so that their messages remain relevant and continue to reach their audiences.

FULL STORY
Advertising July 17, 2019

The Impact of Social Media on Advertising Strategies

Americans spend almost a full day—23.6 hours—online per week, spending most of that time on social media (Youtube, Facebook, and Instagram lead the way in user numbers). With advertising spending on social media set to increase by 71 percent within the next five years, it proves that social...

FULL STORY
Advertising July 11, 2019

How E-commerce Advertising Can Help Grow Store Sales

E-commerce advertising means you don’t have to solely rely on bricks and mortar to bring customers into your business. With the right strategies and the right implementation, you can effectively market your products and services digitally via your virtual storefront.

FULL STORY
Advertising July 09, 2019

How to Select the Right Advertising Agency for Your Business

Most businesses aren’t in the business of advertising. Even when if you think you can hack it, this is an area that is best handled by the experts. Just as you might outsource other functions of your business, it makes sense to delegate advertising to an agency that is experienced in advertising...

FULL STORY
Advertising July 03, 2019

Types of Mobile Advertising and How They Work

If you need someone you live with to buy more milk, you probably don’t leave a note on the refrigerator door anymore. You send a text. Because people don’t carry refrigerators with them wherever they go.

FULL STORY