Coming up with a brand concept is a lot easier said than done. Trying to capture the key facets of your whole business in a few words takes a lot of thought and consideration and sometimes, business owners are too close to the business to be able to describe it adequately.

As humans, we have a tendency to categorize—everything from the groceries we buy to the people we interact with on a daily basis. It helps us understand the world and how we and the people around us fit. But you probably already know that labels don’t always give us the most accurate picture of...

Spring is finally here, and we’re looking forward to the warmth, freshness, and new beginnings that come along with it. And if you’ve been feeling like your business has been slugging along throughout the winter months (or longer!), a spring cleaning of your existing brand may be just what you...

Rebranding is a serious step in updating your business. When you create a plan for a thoughtful and strategic rebranding, the results can be incredibly profitable. With the help of a top-notch professional rebranding agency, businesses can see a myriad of benefits to a rebranding.

Rebranding requires a significant upfront investment of time, money, and internal and external resources—but the short and long-term benefits and rewards are well worth it. Here’s how a rebrand can help you stay relevant, position you ahead of your competition, and breathe new life into your...

When you start moving forward with a rebrand, the time, resources, and planning involved make it easy to lose sight of what should be most important—your customers. Here’s how you can implement a strong rebranding strategy that ensures your customers’ needs and wants are at the forefront of the...

Rebranding isn’t without risk. Get a grasp of some of the most common rebranding risks so you can avoid potential pitfalls and focus on a successful rebranding experience.

Being on the edge of a rebrand is like standing on the edge of a cliff, wondering if there will be rocks amid the waves below. Of course it is only natural to feel more comfortable making the leap after seeing someone else safely find their way into the peaceful water.

Your SEO performance is crucial to your business growth, but one false move when you start your website redesign process during a rebrand, and you might see your website traffic come to a screeching halt.

Once you’ve invested the time and resources into rebranding, both monetary and mental, it’s only natural that you’ll want to shout about your rebrand from the rooftop of your building. You made it this far and you’re excited; you have a great-looking new brand, the buy-in of your internal...