While more industries realize the importance of content marketing than not, it remains true that particular niches find it more challenging than others to engage consumers with content.

Your previous content marketing strategy is outdated. The unexpected COVID-19 crisis has thrown the world upside down while creating a new normal. The most direct impact is the drastic change in consumer behaviors and consumer expectations, which naturally calls for an updated content marketing...

The recent update on Instagram and Amazon brought Livestream, most specifically, live commerce, into the spotlight. According to Cisco, video traffic will account for 80% of global consumer Internet traffic. Meanwhile, four out of five people would rather watch a brand’s videos than reading a blog.

It seemed that not so long ago, manufacturers sneered at the idea of content marketing. After all, the industrial niche has an image distinguished from other businesses that thrive on social media, email newsletters, and even blog posts.

Everyone wants new customers. EVERY ONE. It’s like the air we breathe. As humans, we need oxygen to survive. Every business needs new customers. So much so that we focus on it every day. If we didn’t we’d be out of business before we know it. And no one wants that.

Most marketers today know the benefits of having a content marketing strategy. From demonstrating thought-leadership to increasing SEO rankings, today’s brands are built on the content they generate. However, even the savviest marketers can feel overwhelmed at times. These five tips will help...

Content Marketing is one of the most crucial pieces of Inbound Marketing. So it’s no surprise that businesses are flocking toward content. We see it every day – businesses know they want to have a content marketing strategy…but they have no idea where to start.