If you’re not sure that your site should be mobile-ready in 2015, here’s your wake-up call: 2014 was the first year that mobile online traffic exceeded desktop traffic. Google has taken notice and is designating whether a site is mobile-friendly or not right in its search results.

As a business owner considering your marketing strategy, you know that SEO is important. But what does it really mean to integrate your marketing and SEO? With ever-changing algorithms and the fast pace of the Internet, your digital marketing plan could be doomed if you don’t take the time to...