Starting in June 2021, Google will be rolling out a new ranking system for 2021. So, what does that mean for your business? After this change, it will be crucial to optimize websites to these new standards to rank higher in Google’s search results.

If you’ve been thinking about redesigning and...

At this point, most businesses know the value of a well-designed website. But a well-designed website isn’t necessarily well-designed as a sales and marketing tool. Your site may be aesthetically pleasing and convey key information to visitors, but that’s only half the equation.

Understanding how search engine optimization really works can be a bit confusing — especially if you aren’t familiar with all of the terms and phrases that digital marketers use when talking about the processes involved! Listed below are just a few of the most important terms you need to know in...

The day has finally arrived.

As a business owner considering your marketing strategy, you know that SEO is important. But what does it really mean to integrate your marketing and SEO? With ever-changing algorithms and the fast pace of the Internet, your digital marketing plan could be doomed if you don’t take the time to...

SEO Has One Goal.

The goal of search engine optimization (SEO) is to connect you with potential customers.  According to Search Engine Journal, 70 percent of people begin their search for a new product or service on the internet.  SEO is the process of having your website show up as high as...

Why Social Media and SEO Go Hand-in-Hand

Did you know that social media has a pivotal effect on search engine optimization? Social media, with the help of Google, is virtually dismantling off-page SEO strategies and taking optimization back to it’s core where content and engagement rule and black...