According to Content Marketing Institute, email newsletters came in second place this year as the top content being developed for B2B and B2C companies. That’s up one spot compared to last year’s research, meaning that email marketing is more popular than ever.

How can we measure success without goals? Is it possible to allocate resources, time, and money without knowing the purpose? What tasks should I assign to my team today?

Businesses can experience a significant advantage over the competition if they create and implement strategic marketing plans that are specifically built to reach a broader audience, find better leads, and convert and increase sales. 

When it comes to strategic marketing expectations, we probably think our plans and tactics inherently have the power to overhaul traditional marketing, grow revenue, expand operations, and reach existing and new customers. 

When it comes to content marketing, brands need to be smart about what they are putting in front of their audiences–because that can make or break their brand image, reputation, and relationships.

Technology advancements and integrations, such as AI and big data, will be some of the most significant marketing trends of 2020. When it comes to strategic marketing, data-driven decision-making has become crucial to the success of any business. There is no denying that the future is digital. 

Social media is one of the most powerful tools you have in your marketing toolkit to enhance your strategic marketing campaigns. With the right content, social media is a fantastic way to connect with your customers, increase awareness, earn credibility, and augment your marketing strategy to find...

When you’re setting out into the world of strategic marketing, selecting the right agency partner, whether you are looking to outsource your entire marketing or specific pieces of a plan, is critical. An agency needs to be a good fit with your company, blend well with your values and culture, and...

In businesses, every action is directed by the same underlying goal: increasing leads and conversions. Whether you’re creating a strategic marketing plan or investing in your business, the goal is to convert as many prospects into secured leads.

More than ever before, marketers have to be on top of their game. That means staying ahead of new and emerging trends to keep up with market and audience demands. We’ve compiled a list of the top strategic marketing trends to watch in 2020.