Over the last several years, we have all been witness to the melding of marketing and technology – and it now has a name, very much like Brangelina. However, we’re sure MarTech will last a whole lot longer than Brad and Angelina.
Mobile apps aren’t just for the brand giants out there. Not anymore. Any and every business can – and should – have a mobile app.
If you’re not sure that your site should be mobile-ready in 2015, here’s your wake-up call: 2014 was the first year that mobile online traffic exceeded desktop traffic. Google has taken notice and is designating whether a site is mobile-friendly or not right in its search results.