Social Media June 17, 2020By: Abby Kougher

Can I use TikTok for business? The answer is a big YES!

TikTok is a platform that has taken the world by storm in the last few years, and it continues to grow. It has garnered favorable reviews, and it has followers in over 150 countries.

It is predominantly a social media platform for the younger generation. However, a surge in its popularity has managed to grab brands’ and business attention to how TikTok is shaping promotional culture amongst the masses, especially millennials and Gen Z.

TikTok has over 800 million users and is one of the fastest-growing social media platforms. It has over 2 billion app downloads already. With such an exponential growth rate, it offers endless opportunities for businesses to activate their marketing campaigns on TikTok.

Here is how you can use TikTok for business as an influencer for your marketing strategy.

Five Tips to Use TikTok for Business

1. Understand How TikTok Works

There are two main pages on TikTok, “For You Page” and the “Following Page.” The former shows you trending video creators and videos, whereas the latter displays the videos and content specifically by influencers and creators that you follow. You can use hashtags to follow or start a stream of your content.

2. Paid Advertisement

If you are thinking about investing in effective digital marketing, you can use paid media on TikTok. There are basic ad formats you can choose from for implementation.

In-Feed Content

In these videos, you can create 15-second videos for your brand story. They are similar to Instagram Stories, and users can skip them if they want. Users can click on your landing page URL if they are interested in your product. You can gauge the impact of the video by the number of clicks you get, video views, interactions, playing duration, likes, and comments.

Top View

Top View ads are ideal for strong brand engagement and recall. These videos are 15 seconds long with Brand Takeover and the first in-feed. Users can click on the URL provided if they are interested to know more about your product.

This option gives your brand via unmissable and best placement on TikTok to capture full user attention with narrative, sight, and sound.

Brand Takeovers

Brand takeovers hook the user’s attention with a dynamic display or full-screen static and are great for a brand or product launches. The aim is to deliver a strong visual impact for your product. You can use a GIF, a static image displayed for 3-seconds, or a 5-second video, plus you can add a URL to your website.

Hashtag Challenge

This is a one-of-a-kind format designed for user engagement by tapping into a users passion for expression and creation. A hashtag challenge is an effective way of creating brand awareness with engagement that offers more than a simple click.

Invite all users and followers to participate and start creating content around your brand’s marketing theme. You can get a 3 to 6 days package with creative guidance, supporting media placements, and seamless setup.

Branded Lenses

Similar to Snapchat, TikTok offers 2D and 3D lenses or filters for faces and photos. You can use this feature to create your own branded lenses for promotions.

3. Promote User Interaction

The most significant aspect of using TikTok for business is to increase user interaction and participation with your marketing content. A hashtag challenge is one of the examples, creating a dance challenge or a restaurant asking their customers to send in their recipe, and the winning recipe would be featured on the restaurant’s menu.

4. Unique, Fun and Creative Content

One of the best things about TikTok is, you do not need high definition content to make an impact. It is all about originality, and TikTok users are highly appreciative of unique and entertaining content promotions. Your users’ reactions will further help you decide how to influence your prospective audience best.

5. Hashtag Challenge and Influence Marketing

Hashtags are an essential feature of the TikTok community. Whether you are an expert at using TikTok for business or just testing waters, you will want to observe many hashtag challenges before you launch your campaign. This TikTok is the ideal platform to stand out and get noticed by your audience.

Be creative and have fun! Remember, all it takes is one viral video on TikTok, and you will be the talk of the town overnight. If you want to create a TikTok strategy for your business, reach out to our team.