With more than 4 billion worldwide internet users and about 3.4 billion people using social media across the globe, it’s fair to say that no business can afford to miss out on the benefits of digital marketing.
You need a well-planned and well-executed digital marketing strategy in your marketing mix, whether you are a flourishing enterprise business or a startup. But, keeping up with the various digital marketing tips and trends, and understanding how to integrate them into your marketing efforts can feel overwhelming, no matter the size of your company.
Take a look at some of the top digital marketing trends for 2020 and think about how you may be able to incorporate them into your unique environments!
Augmented Reality & Virtual Reality
AR and VR have been around for a while, and they rank higher on digital marketing trends, especially since they enable consumers to see the product before the actual purchase.
In the retail segment, AR can help customers examine a product in detail, helping to minimize returns and avoid customers that are dissatisfied with their experience.
It’s unsurprising why the AR market is set to reach $198 billion by 2025.
Voice Search Optimization
Voice search is one of the many top digital marketing trends you need to follow. Voice search enables your customers to ask for your products and services by saying them aloud to their voice device (such as Alexa, Google Echo, or Siri), instead of going through the process of typing out their request. Voice search creates a more user-friendly experience and addresses the need for immediate, spoken results.
Recent statistics show that about 72% of consumers use voice-activated devices as a part of their regular routines. 52% keep their devices in living rooms, while 22% use their devices for their kitchen-related activities.
Shoppable posts are all about making your products and services directly available through a social media post, enabling the user to see the picture, price tag, and click-through to make a purchase.
This is a great way to connect with active buyers–about 75% of Instagram users buy a product after seeing it advertised in a shoppable post.
Valuable Tips to Ace the Digital Marketing Arena
Ready to refine your digital marketing strategy? Here are some tips to help you take your digital marketing strategy to the next level:
Include Gen Z in your Target Audiences
You need to consider designing a strategy to address Gen Z as an emerging consumer group – especially since Gen Z accounts for more than 2.1 billion people today.
Gen Z is quickly rising as a force of its own and is currently entering the workforce with a significant amount of disposable income to make purchases. They’re actively looking for brands that resonate with their lives and their values, and that offer a personalized consumer journey.
Make Use of Personalized Advertising
Personalized targeting is all about tailoring your ads and targeting them to users according to their demographics. This approach also helps you reach new audiences. Also referred to as behavioral or psychological advertising, these targeted ads are more effective in clicks and conversions, as consumers are more willing to buy a product when it is targeted based on their personality traits and experiences.
Integrate More Videos
According to Smart Insights, 48% of consumers want to see a video because it helps them in their buying decisions. Videos are one of the top emerging marketing trends today. Video content not only conveys your brand voice and message shortly and concisely but also highlights all the best features of your service or product.
Long video formats are excellent for business or stakeholder presentations, but for a successful digital marketing campaign, a short video is better suited for this strategy.
With so many rapid changes in technology, even traditional brick and mortar businesses have increased their digital marketing efforts to capture the online marketplace. Remember, the number one reason for having a digital marketing strategy is that it is cost-effective and gives small and medium enterprises a perfect platform to gain their fair share of the market. At C-Leveled, we help businesses create strategic marketing plans that help guide better business decisions, and just plain better business. To learn more about how we can help your business grow, contact us today.