HubSpot has been benefiting sales and marketing efforts for businesses for over 10 years. Their inbound tools and platforms help companies attract more visitors to their websites, delight those visitors, convert those visitors to leads, then finally turn those leads into happy customers. From...
Why Your Business Needs a Google My Business Profile: Step-by-Step Walkthrough
Google My Business is crucial to have set up and optimized for your business, especially if you are a local business who has customers in a specific geographic region. The best part is that a Google My Business profile is completely free. So why wouldn’t you set yours up? Keep reading for a list...
Get Ready for Google’s new SEO Ranking System
Starting in June 2021, Google will be rolling out a new ranking system for 2021. So, what does that mean for your business? After this change, it will be crucial to optimize websites to these new standards to rank higher in Google’s search results.
If you’ve been thinking about redesigning...
5 Considerations for Your Email Marketing Strategy
According to Content Marketing Institute, email newsletters came in second place this year as the top content being developed for B2B and B2C companies. That’s up one spot compared to last year’s research, meaning that email marketing is more popular than ever.
Integrated Content Marketing for the IT Industry
While more industries realize the importance of content marketing than not, it remains true that particular niches find it more challenging than others to engage consumers with content.
Quality Control Your Content Marketing With an SEO Content Score
For many businesses, the biggest struggle with content marketing is building a prevailing system to evaluate the quality of content produced. That is where the content scoring system comes in.
Adjusting Your Content Marketing Strategy for a COVID-19 World
Your previous content marketing strategy is outdated. The unexpected COVID-19 crisis has thrown the world upside down while creating a new normal. The most direct impact is the drastic change in consumer behaviors and consumer expectations, which naturally calls for an updated content marketing...
How to Use Live Streaming to Advance Your Content Marketing
The recent update on Instagram and Amazon brought Livestream, most specifically, live commerce, into the spotlight. According to Cisco, video traffic will account for 80% of global consumer Internet traffic. Meanwhile, four out of five people would rather watch a brand’s videos than reading a...
Four Ways to Double Your Manufacturing Content Marketing ROI
It seemed that not so long ago, manufacturers sneered at the idea of content marketing. After all, the industrial niche has an image distinguished from other businesses that thrive on social media, email newsletters, and even blog posts.