Digital Marketing How To Strategic Marketing April 08, 2022

Email Marketing is Alive and Well in 2022

Contrary to popular notions social media did not kill the email star, email marketing is alive and well in 2022. It is without a doubt the age of social media. The question for companies is does the marketing budget get put all in the social media basket or does email still have a place in a...

How To Social Media April 01, 2022

Social Media and Strategic Management

Marketing Technology June 16, 2021

How to Use HubSpot to Grow Your Business

HubSpot has been benefiting sales and marketing efforts for businesses for over 10 years. Their inbound tools and platforms help companies attract more visitors to their websites, delight those visitors, convert those visitors to leads, then finally turn those leads into happy customers. From...

SEO Google How To Technology June 09, 2021

Why Your Business Needs a Google My Business Profile: Step-by-Step Walkthrough

Google My Business is crucial to have set up and optimized for your business, especially if you are a local business who has customers in a specific geographic region. The best part is that a Google My Business profile is completely free. So why wouldn’t you set yours up? Keep reading for a list of...

SEO May 13, 2021

Get Ready for Google’s new SEO Ranking System

Starting in June 2021, Google will be rolling out a new ranking system for 2021. So, what does that mean for your business? After this change, it will be crucial to optimize websites to these new standards to rank higher in Google’s search results.


If you’ve been thinking about redesigning and...

Strategic Marketing May 05, 2021

5 Considerations for Your Email Marketing Strategy

According to Content Marketing Institute, email newsletters came in second place this year as the top content being developed for B2B and B2C companies. That’s up one spot compared to last year’s research, meaning that email marketing is more popular than ever.

Content Marketing December 22, 2020

Integrated Content Marketing for the IT Industry

While more industries realize the importance of content marketing than not, it remains true that particular niches find it more challenging than others to engage consumers with content.

December 15, 2020

Quality Control Your Content Marketing With an SEO Content Score

For many businesses, the biggest struggle with content marketing is building a prevailing system to evaluate the quality of content produced. That is where the content scoring system comes in.

Content Marketing December 08, 2020

Adjusting Your Content Marketing Strategy for a COVID-19 World

Your previous content marketing strategy is outdated. The unexpected COVID-19 crisis has thrown the world upside down while creating a new normal. The most direct impact is the drastic change in consumer behaviors and consumer expectations, which naturally calls for an updated content marketing...

Content Marketing December 01, 2020

How to Use Live Streaming to Advance Your Content Marketing

The recent update on Instagram and Amazon brought Livestream, most specifically, live commerce, into the spotlight. According to Cisco, video traffic will account for 80% of global consumer Internet traffic. Meanwhile, four out of five people would rather watch a brand’s videos than reading a blog.